First Exercise: Solutions for Problem

Problem: What need to be done to make the magazine to attract people from teenagers to elders?

Red: Solutions
Blue: Elaboration 

Idea 1: Sections containing music bands from different music era. (Example: Elders wil have a section with bands from the 1980s and the youngster have music bands from year 2000s)
Create one section show the list of some popular old band, whereas at the same section also state the list of some popular new band.

Idea 2: Design the magazine cover with a combination design of 1980s and youth.
Maybe can add in the pictures of a popular old band (eg. Beatles) with some text or title of some news of current popular band. This may deceive the elder people to buy the magazine by looking at the picture of the old band, which is nostalgic for them.

Idea 3: Include old rock bands from the older times, their respective profile, their hit songs and the glory time.
Not only will attract the elders to read and remember, it will also make the youngster to read by wondering what makes them popular. If it's in the form of interactive magazine, can put in a play button to play their hit songs.

Idea 4: Include the interview of old singer/band about their experience or some encouragement to some new singer/band.
Maybe can include the interview of old singer/band about what they think of the current singer or band. In my opinion, the elders and youngster might have the interest of knowing their road of success.